What Can NASCAR Teach Us About Packaging?

The first NASCAR race of 2006 ran recently at Daytona and I was surprised by the number of sponsors of new products. NASCAR for years was a "good boy OL, however, the market has finally realized that this is huge untapped advertising and marketing segment.We admit that there are plenty of stereotypes about the typical NASCAR audience. Never heard this description, "red neck, long hair, chewing snuff, cigarette smoking, good ol boy?" Well, that used to be true, but viewers NASCAR auto racing is now one of the few sports that are gaining popularity among all demographics. Accept it. Popularity of advertising revenue and the current market groups that NASCAR is chasing sales.Two by increasing viewer ship of the 50 + generation and women. Previously, marketing, little has been done to attract viewers. Were outside the perceived target market. In general were the sponsors of the cars, auto parts and suppliers, beer, soft drinks, cell phones, and general services and companies that were the responsibility of men. But now there are plenty of NASCAR die-hard fans of the generation of more than 50 years, including myself. So far, the sponsors have really tried as a audience.When did some marketing for an IROC driver, I was surprised to know the strength of the fans. One thing that really came home was the brand loyalty of those who have supported NASCAR. When a NASCAR driver has approved a product, was used by a large majority of NASCAR fans, a much higher average brand loyalty markets.An conventional attractive campaign that follows is the passage of the NASCAR Crown Royal. The company continues to sponsor the No. 26 Crown Royal Ford Fusion driven by NASCAR NEXTEL Cup star Jamie McMurray. Crown Royal is collaterally his campaign with a brand new packaging and launching the collection Speedway Series, a line of limited-edition packages that is customized to highlight the 21 tracks that host races during the 2006 season, the Cup NASCAR NEXTEL Purple Crown Royal bag, bottle and label cartons for display custom motor sports, including logos for flat track like Daytona International Speedway and Talladega Super Speedway. Smart and unique marketing! Most of the efforts of product packaging have been limited to cast iron models and replicas of cars or stuff.So typical car because I am interested? It's all in the package, of course. In addition to advertising and pass a driver, companies are integrating all aspects of marketing and use of packaging as a tool of the mark. If I was clever marketing, I would underserved audience segments, like Crown Royal has done. Although there have been several women drivers who have tried in vain to penetrate the professional NASCAR drivers, market women represent 50% of the population of the United States. In my opinion, really has not been tried. There was a brand campaign that really hits home with women, regardless of age. Watch the Dove campaign for real beauty, as an example. Its being endorsed and supported long after the advertising campaign after introduction.So first time we've come full circle. NASCAR what to do with packaging? It's a hot, growing, untapped market for consumers who wish to demonstrate their loyalty to the brand. If this sounds or blow the horns for you? Want to know more about the role of packaging? Need to think outside the box to package products to buy? Just starting a business in need of packaging products for sale? Need brainstorming about what packaging works in the current economy? Contact the expert # 1 on packaging of consumer products by e-mail to PackagingDiva@aol.com or by phone at 678-594-6872 for a free consultation of 15 minutes. Read other articles on the packaging Diva @ http://packagingnewsyoucanuse.blogspot.com/.